"To All the Boys
I Loved Before"
Client:
Viacom
Task:
Create Social assets
for the Netflix film's campaign
The Brief:
Collaborated with the Viacom team to create a social media campaign for the Netflix film, working from the film's existing branding collateral.
The Approach:
Turned the key art into story-native series. Each one runs Intro → Body → Outro, so viewers tap through a complete moment from the film.
Deliverables:
Instagram story series
BrandArmy:
Fuel for creators
Client:
BrandArmy
Task:
Build the brand's social presence: content pillars, templates and motion
The Brief:
BrandArmy is a platform where creators build and monetize their own communities. It needed a social presence as bold as the creators it serves: content that inspires, educates and turns followers into members.
The Approach:
A neon cyan-to-magenta visual language pulled straight from the app, with handwritten script over clean caps. I built it into four content pillars: product showcases, inspiration drops, creative tips and creator spotlights. Every post is designed to move.
Deliverables:
Feed posts · motion posts · animated stories · creator launches
Nova Exhibition
Content
Client:
Nova Exhibition
Task:
Social for the Global tour of an exhibition that remembers the October 7th, 2023 attack on the Nova Music Festival, a festival dedicated to peace and love.
The Brief:
Bring the victims' and survivors' story to new audiences in every tour city. The content had to drive visits to the exhibition while carrying the weight of the story with care and dignity.
The Approach:
I defined a unique strategy for each market we traveled to, shaping the content to how every city lives, scrolls and shows up. Alongside city announcements and exhibition info that told the story of the exhibition itself, “Portraits of Resilience” brought to life the stories of survivors and bereaved family members, one each week, putting real faces to the headlines and giving followers something worth sharing. I hired and worked closely with photographers and videographers in each location to produce the videos and portraits.
Deliverables:
City announcements · exhibition info · weekly “Portraits of Resilience” · video content
portraits of resilience
Content
City Promotions
