Hegyion Orchard Farm
Client:
Hegyion Orchard Farm
Task:
Brand Identity proposal
The Brief: Create an identity for a family orchard that feels like home without barn clip-art. It needed to work on wood, glass and cotton, leave room for a growing product line, and keep an unfamiliar name easy to read.
The Approach: Let the name build the house. One hairline draws the roof over the wordmark, the I rises into a chimney, and wheat grows in the corner of the foundation. A cream and grove-green palette and the line "A Place to Gather" carry it from the crate to the bottle.
Deliverables:
Logo and reversed logo, color palette, tagline and key visual, juice and hard cider labels, a six-flavor cold-pressed line, crate branding, and tote and tee merchandise.
If the Approach runs longer than the space you have, a shorter version is: "Let the name build the house. One hairline draws the roof, chimney and foundation around the wordmark, so it works burned into a crate, printed on a label or stitched on a shirt."
Nova Exhibition
Client:
Nova Exhibition
Task:
Brand Identity, OOH, Digital, Experiential
The Brief:
To create an identity for an exhibition commemorating the Nova Music Festival and the lives lost on October 7th. The identity needed to honor that morning with care and sensitivity while still acknowledging the tragedy that unfolded.
The Approach:
Built the identity on the exhibition's title, "06:29, The Moment the Music Stood Still." The time itself is the jarring reference, a stopped clock that brings the weight of the tragedy forward before anything else is read. Against it, the call for hope, "We Will Dance Again," runs through the artwork, so every piece moves between loss and the promise to heal.
Deliverables:
Versatile logo and lockup in black and white, key art, Times Square and digital billboards, wild postings, a bench ads, a beach banner, social video for city openings including Berlin, and building facade, entrance and exhibition wall graphics.
LOGOS
OOH
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Digital
Experiential
